Dear Micromax Welcome Back But Can We Talk Of The Phones Please
Now, what do brands do when they make a comeback with a product? Well, in most cases, we have seen them talk of their comeback product, who it is targeted at, and what they expect it to achieve. Sharma, who is an excellent communicator and is seen by many as the first high profile CEO of an Indian tech company, instead chose to speak of his own humble roots, how he had borrowed Rs 3,00,000 (about USD 4000) from his father and then with his partners started Micromax....