As stated earlier, MX Player is an extremely popular app developed by South Korean app publisher J2 Interactive, and has a user base of over 350 Million in India, of whom 175 Million use it every month, which is a number that exceeds every other OTT platform in the country. Time Internet also said in a statement that about 80% of users of MX Player are under the age of 34. This number is double than what other OTT platforms in India have, said Gautam Sinha, CEO, Time Internet. These are just numbers from India, as the number of users of MX Player Globally accounts to above 500 million. MX Player is now said to offer thousands of hours of premium, exclusive, and original content from leading producers and publishers all over the world, primary target being the millennial audiences. These services can be availed starting next quarter, majorly on web, Android and iOS platforms. The investment comes in the form of an effort to provide quality original content with a focus on Hindi and other regional languages, apart from exclusive licensed premium content. MX Player plans to offer users more than 20 original shows and over 50,000 hours of premium content across all languages in the first year. “The primary focus for original content will be long format shows that are 20 to 60 minutes per episode, and 10 to 20 episodes per season. Our audience is under 35, and many don’t watch broadcast television. We are building a digital-first entertainment platform for this demographic,” said Karan Bedi, CEO of MX Player.
