While most of the commentary around the popularity of selfies has revolved around the effect they have on the mindset of people, a 2018 global study by US National Library of Medicine has added a whole new dimension to it. The study, perhaps the first all-encompassing of its kind, tracks selfie-related deaths from October 2011 and November 2017, reporting 259 deaths while clicking selfies in 137 incidents. Here are some key figures and facts from the report.

1. Selfies can kill

There had been 3 selfie-related deaths reported in 2011; 2 in 2013; 13 in 2014; 50 in 2015; 98 and 93, respectively, in 2016 and 2017. Clearly, the number of selfie-related deaths is on the rise, and as per the report, this number is underreported because people do not often link deaths or accidents to selfies.

The Google search engine received its first request for “selfie deaths” in January 2014, when a Lebanon citizen became a tragic viral sensation after being killed by a car bomb moments after posing for a selfie.

3. Selfie Deaths – risky vs non-risky

The report classifies reasons for selfie deaths into risky and non-risky behavior. Risky is defined as when a person took a risk to click a selfie. For instance, the report says that death by falling from the edge of a slippery cliff is risky, whereas death by drowning by getting hit by a wave on calm sea is non-risky. As it may become obvious, risky behavior caused more deaths than non-risky behavior.

4. Men are dying more than women over selfies

The report establishes that women take more selfies than men. However, selfie-deaths occur more in men than women. The study says that approximately 72 percent of the deaths were of men. There were more deaths due to risky behavior, and perhaps that is why more men died than women.

5. Causes of deaths?

The key causes of death while shooting oneself (with a camera) are

Drowning – getting washed away by waves on a beach, capsizing boats while rowing, going to the shore when not knowing how to swim, ignoring warnings Transport – accidents occurred due to posing in front of a running train. Sigh. Falling from a Cliff – people want to take a selfie from the top of a cliff with the vast expanse behind them. It is a great photo op no doubt, but nothing is worth more than your life.

Other reasons included fire, firearms, animal, and electrocution.

6. India on top

The report says that India has the highest number of selfie-related deaths. One reason that accounts for such a high share is that the world’s largest young (age ≤30 years) population resides in India. And this is the age group that has the highest number of deaths due to selfies.

7. Measures to reduce “selfie deaths”

Just how seriously the authorities are taking the “selfies are dangerous” phenomenon can be gauged from the introduction of “no-selfie” zones on the beaches of Goa and Mumbai in India. “Safe selfie spots” have also been marked at a popular tourist destination, Mount Merapi in Indonesia. Russia also has boards and slogans telling users not to take selfies in a particularly risky condition that could endanger life. Using data from location service and identifying a risky location, a group of scientists is working on developing an application that will be able to identify when someone is taking a selfie at a dangerous situation and thus alert him or her to the possible risk to life. Now, THAT is artificial intelligence.

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