I know, I know, the ecosystem has nothing to do with mundane, dumb paraphernalia like iPhone cables but hear me out.
While, on the other hand, if you decide to buy the same type of smart microwave from a third-party company, you will be able most likely to talk to it with any of the three voice assistants. But most buyers don’t think that way. They’re in the market for a microwave and if they already own an Echo device, they wouldn’t mind saving a few bucks.